3 networking tips for creatives who feel networking is disingenuous
Our perception of networking is that it’s very transactional. Not a “let me help you” but more “what can you do for me”. That’s not something that sits right with us. And with near constant messaging around growing your networking equating to success as a creative, we understand the anxiety around how to find new opportunities in a way that doesn't feel so disingenuous.
So, how do you build your network when you feel that most professional networking is disingenuous? See below for our top 3 tips:
Be personable
Don’t focus solely on business when meeting new folks in your industry. Folks wanna work with those they like being around, so build a connection first. If you follow their art account on social media, comment on the work you genuinely like, don't just spam them with likes for the sake of getting their attention. If you meet at an event and you hear they work at a company you’d love to work for, ask them a question about their experience and/or (and this is only if you know their work) compliment them on something they’ve done recently and be specific. Remember: you’re just one creative vibin’ with another creative about something you both love.
Be patient
Not everyone will be a good match, so don’t worry if you don’t make connections at every networking event. Some people are deeply introverted, some may just not be interested in what you have to say. Everyone is different. If the vibes aren’t aligned, don’t fret. Just like making instant connections doesn’t mean successful long term relationships, missed connections doesn’t equate to eternal failure. There’s another “in” to the company you want to work for. There’s other events you can go to. The path may just be different and take a little extra time.
Be precise
When discussing your business, think elevator pitch—be clear and concise! No need to get into all the special details just yet. Make sure to end with a way to continue the conversation at another time as this is just the introduction. If you sense it’s going well, offer to exchange contact info and follow up with a phone call, a DM, or an email the next day to set up a time to meet for coffee or a video call.
Looking for a way to connect with other creatives like yourself that doesn’t involve going to endless events? Check out our membership program.