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3 Ways to Find WOC Run Brands Offline

3 Ways to Find WOC Run Brands Offline
Want to support WOC Makers in person but don’t know where to look? Here are 3 ways to get started on your search.

1. Markets & Fairs

 Craft fairs, markets, and pop-ups are a great place to be introduced to many small businesses at once. They are hosted year round and entry is typically free. Churches, schools and your local community center are great places to find smaller markets happening in your neighborhood. And, if live in a larger city, check out Artists & Fleas and Renegade Craft to see if there are any larger ones you can attend. 


2. Other Makers

Makers often talk about where they’ll be next in order to generate traffic to the show they are participating in. If you attend a fair, pick up the maker’s contact information to sign up for their newsletter or to follow them on social media. They’ll post about a new market they’ll be vending at in your area, or will repost a shoutout from a fan who, with any luck, may also tag other vendors they’ve bought from. In need of some vendors to begin your search? Check out our #WOCMakerShoutout post.


3. Word of Mouth

A tried a true method of finding something new is through other people. Complimenting someone on their jewelry or that new throw pillow they bought might lead to finding a new maker to support. The digital equivalent of that, are message boards. Check to see if your community has a Facebook group. You can also view Eventbrite or Listings Project to see if anyone is advertising their next event near you. 


Bonus Tip. Hashtag, Followers and Following

Social media has such a presence in today’s world, so we suggest that if you’re on it, look at who the big craft fair accounts and WOC makers are following on Instagram. It’s typically other businesses like theirs. Also you can click the tags they post in their images or search hashtags like “vendors wanted” to find new markets. Tags like “black owned business” or “wocmakers” might also help. 


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